Apple’s iPhone has always been a hot product in the market. On the first day of sale, most of the stores experience long lines outside, and it often gets hard to control the crowd. This whole over enthusiasm for the Apple products is mainly due to good quality and intense marketing strategies that the company has followed dedicatedly in the past many years. The main competitors of the company launch a number of models during the year time while Apple limits the production to only one model in a year. This gives the company enough time to do proper research and develop the best product.
iOS for developers
iOS has provided a platform to a lot of developers to develop apps and games for the users and earn good money. As the number of iPhone users is quite a lot, the paid apps often do well, and developers earn a handsome share in the revenue. The main issue that developers had till date was the unavailability of in-app promotional possibilities. Apple never allowed the developers to give out promotional codes for their apps to beta testers, press and other influencers like famous app reviewers.
According to the new press release by the company, it is now possible for the developers to issue promo codes for the app users. The developers can go to iTunes Connect >> My Apps >> Features and request for promo codes. There are some points that the developers have to keep in mind about the promo codes.
- The user who is applying for the promo codes should have access to Admin, App Manager, Legal, and Marketer role of the App.
- The promos are limited to 100 codes per in-app purchases.
- A maximum of 1000 promo codes is allowed in 6 months per app.
- The number of promo codes will reset on January 1st and July 1st every year.
- The promo codes will be valid for a period of 28 days only.
- Promo codes will be available for auto-renewal subscriptions and free copy of the app as well.
Apple is making iOS App Store better for developers and users
The recently made changes in the App Store will definitely help the developers in the long run. Apple has made it easier for the developers to promote the apps. Apart from that, it has made it easier for the users to find relevant apps. Earlier in October, the company also launched a feature that allowed Search based advertising. The developers can now promote their apps in search results as well.
In the last few months, Apple has been working extensively to remove the unwanted apps. The company is also in process to ban those developers who are doing black hat promotions of their apps. The overall iOS platform is getting better for the developers as well as for the users. Apple has a long list of competitors in the market. It is important for the company to come up with different plans to tackle the competition. It is important to make the platform easier for both investors in the App market and the buyers.