Apple Refreshed 12-inch MacBook – Its more thin and faster


Apple has gained the status of a household name in western countries. Still, in India, it is considered as the producer of premium devices. The high dollar price and heavy excise duty in imported electronics have made it really hard for the company to reach every home in India. With the launch of a number of different products in the last few years, Apple is trying to crack the code to become at least second most popular home computer brand.

The company has recently launched its thinnest MacBook in India. The price for the laptop is still on the higher side, though. The 12-inch MacBook is now available in both the online and offline stores to grab. Regarding both hardware and software, the new product range has advanced remarkably.

Processor and Memory

It is available in two different variants. The first one is powered by a 1.1 GHz dual-core Intel Core M3 Skylake Processor. It has 6 GB of RAM coupled with 256 GB of flash memory. The price of this MacBook is Rs.106900/-.

The second variant of the MacBook is powered by 1.2 GHz dual-core Intel Core M5 Skylake Processor. It also has 8 GB of RAM. The storage capacity is higher in this model at 512 GB. It is priced at Rs.129900/-. Other than processor power and flash memory, there is not much different on both machines.

Display and camera and operating system

Both the variants come with 12-inch Retina display. The screen resolution is 2304 x 1440 pixels. Apple products are famous for their top-of-the-class display. It also sports a 480p FaceTime camera. OS X EI Captain powers it.

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Size, weight and battery life

This is the thinnest model ever product by Apple. Standing at one 0.14-0.52 in thickness it is giving a tough competition to all the competitors in the terms of size. The weight of the MacBook is only 0.92 KG. The machine is available in four different color options that are Rose Gold, Gold, Silver and Space Grey. The Rose Gold color has become the new favorite of the company. The machine has a powerful built-in 41.4-watt-hour lithium-polymer battery. The battery life is 10 hours. It can stay in standby mode for 30 days.

Philip Schiller, Apple’s senior vice president of Worldwide Marketing, mentioned in his statement that the latest MacBook shows their vision of future Notebook. By launching the thinnest ever notebook, new doors of opportunities have opened for the company. According to him, the consumers will love the updated version of Macbook. The latest processor, faster flash storage, longer battery life and faster graphic will win their hearts instantly. The new Rose Gold color will give it the fantastic finish.

In the last few years, the competition in the electronics market has reached to a whole new level. There was a time when companies wanted to launch products at the least possible price. With the changing mood of the consumers, it is very important for each and every company to come up with a product which not only has all the latest features but also stays in the affordable range. Apple is hoping to gain a good number of customers with the new MacBook.

Amit Shinde


Amit Shinde

I am a simple person trying to go beyond my boundaries. Technology is my passion, and I like to play with gadgets to find the new technologies. I need the internet in every step of my life, and without the internet, I feel like it's a waste of my life.

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