To subdue the possible threat from the rising popularity of Reliance Jio, the national-level telecom company BSNL (Bharat Sanchar Nigam Limited) has slashed its mobile Internet rates for 3G by almost three-fourths on Friday. With this effect, the cost of per GB data has come down to as low as 36 INR under the special pack launched by BSNL.
BSNL in one of its statements said that Bharat Sanchar Nigam Limited (BSNL) has decided to provide up to 4 times extra data on the ongoing data tariffs STVs (Special Tariff Vouchers) that are available in the market. In detail, under the 291 INR plan, the users can be benefited with as much as four times the data at 8 GB that will have a validity of 28 days in comparison to the previous 2 GB. Another plan of 78 INR will be offering double data at 2 GB to the BSNL users.
BSNL claimed that with the newly launched offers it aims to offer the data at the minimum rate of 36 INR per GB that can be considered as one of the lowest plans in the telecom industry. With Reliance Jio being the strongest competitor of all the telecom giants in India, Reliance JIo has been offering free 4G Internet services to the users until 31st March 2017. Under this provision, all the registered customers of Reliance Jio can be benefited with as much as 1 GB of 4G mobile broadband services every day. After consumption of the 1GB limit of every day, the speed gets reduced for accessing the Internet.
All of this has happened within a short span of three months from the time of the launch of the Reliance Jio telecom services. Within a short span of time, Reliance Jio now has as many as 52.23 million users of the broadband Internet connection. By viewing the topsy-turvy turn that the Indian Telecom Industry has witnessed after the launch of Reliance Jio, other telecom partners have also reduced their cost of Internet access per GB to as low as 50 INR. BSNL aims to stand out from the others by hitting the lowest mark of 36 INR per GB. The offers launched by BSNL on Friday, 4th February 2017 will be in operation from 6th February 2017 that will work on PAN India basis.
On the other hand, the national-level telecom giant BSNL continues to dominate the industry of the broadband market with around 9.95 million users in India. BSNL also ranks 5th in the space of mobile broadband among the population of around 20.39 million subscribers in India.