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Sell More Books With an E-mail Newsletter
NOTE: Because many words in this article are likely to trigger sp^m filters, we’ve disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.” Why? Well, for a start, it’s…
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo (“The Lazy Man’s Way to Riches”) back in the 1960s. For my own books, whether they were s elf-published,…
Sell Your Book At Book Fairs, Festivals & Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can’t afford a booth or table, rent a space on someone else’s table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple…
Sell Your Book with Pennies
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if the jar is full. Overflow the penny jar, and your reader will buy nearly…
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven’t sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren’t difficult and can be just plain out fun. Dede Hall, author of The Starving Student’s Cookbook had very poor sales for her books. Then one day an…
Seven Really Truly Unique Ways to Sell More Books
These marketing tips aren’t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first when the card is opened. Only one book to sell…
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book looks like. Color is great, but not always necessary. Make sure…
Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, “Everyone will want my book, and when I take it to Oprah, it will sell millions, and I’ll make millions, too.” Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for your target audience focuses your writing and gives your book…
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on…
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?…
