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Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won’t include the name of the website. But, let’s just say it contains a four-letter word that people do not use in most business circles. The website was basically a bulletin board…
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don’t simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today’s cutting edge world of business, you have to begin…
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these…
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It’s fall. Fall ushers in the promise of eating, seeing, and getting. It’s my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it’s an amazing time to… BUY. I don’t know about you; but for some reason this time of year lowers my…
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. While out speaking on branding, the question that I hear most is “How do I know if my business or service…
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you’ve never heard of them before? Ever see an astonishing artist on the street and wonder why isn’t their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don’t know about it? Me too! It breaks my heart to know that…
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you’re all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, “Where’s the line between me in my business and the business in me”? With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot,…
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image. Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks, right? Not so! People buy people first, ideas second…
Notable News – The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding? If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it’s true…they can “do branding”. Let’s take a look at one of the world’s best-branded companies, McDonalds. You may not like…
Naming Names… How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with “Slice A Day :: your slice on marketing”… First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners and how they promote business….
