Reliance Communication and Reliance Jio have merged, but the business is still separate. While RCom deals in all three segments that are 2G, 3G, and 4G, Jio only deals in 4G LTE with VoLTE for voice calls. In the past few months, RCom has notice sudden notable downfall in the number of 2G customers. The company has launched an attractive plan. The new plan is to make sure that the customers do not move out from the network.
The Rs.149 Unlimited plan
The pack is quite like what Reliance Jio is providing. The RCom users who activate this plan will enjoy free voice calls across all networks. The plan is not available in North East states where 2G is not available. Unlike Jio, the RCom plan is available in both feature and smartphone. Reliance is also providing 300 MB of free data in the pack.
Statement by the company
In the statement issued by the company in which it said that it is trying to get more customers. The target audience is versatile and belongs to all the available bands that are 2G, 3G, and 4G. The Indian mobile users have millions of older 2G phones and the new plan from RCom can be a big chance for them to migrate to the RCom network. Also, RCom has many plans for data users in 3G and 4G. These plans with the Rs.149 plan has the potential to change the way users see network pricing.
Gurdeep Singh is the Co-CEO at Reliance Communications and CEO of RCOM’s Consumer Business. He also issued a statement about the plan. Gurdeep Singh said that the plan would help the users in transition from ‘unit rate’ based plans to ‘single recharge and unlimited usage’ plans. He also said that the unlimited plan would help the company to increase the consumer base. It will help RCom to engage with higher-value customers and greater ARPUs.
The war over pricing is not new. It was RCom under the guidance of Dhirubhai Ambani who changed the face of Indian mobile industry. The company has seen a lot of ups and downs in these 15 years. Now, with the launch of Reliance Jio both the Ambani brothers are together again.
There are few players in the Indian mobile industry. Bharti Airtel has the largest share of mobile connections in the country. Vodafone, Idea, and Reliance Communication follow the lead. By launching a new plan with unlimited calling to all networks, RCom has opened gates for new options. In coming days if other companies do not launch unlimited packs, it will be difficult to compete. The company has enough resources to improve the services, and it has been working to keep things up to date.
The new Rs.149 unlimited plan will also be useful for those who are living away from their families. The unit-based plans often stop them from communicating with the family on a regular basis. The free calling will allow such users to stay in constant touch with family and friends.