Every company tries to take advantage of seasons and events happening day-to-day life. India sees a well-elaborated wedding season from November to February end every year. These four months are the hottest months for taxi operators, wedding planning, banquet halls, and hotels, etc. that are directly or indirectly associated with the weddings. In a big country like India where the size of the wedding is generally directly proportional to the money you have, it is safe to say that most of the guests come from out of the city. Even for the city guests, getting enough taxis to pick and drop them is a big issue.
Uber has launched a dedicated service for the families who are going to have weddings in these four months. Dubbed as Uber Weddings, the company has tied up with an online wedding website WedMeGood to provide special coupons for the users. The new feature is available in 12 different cities including Ahmadabad, Bengaluru, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Lucknow, Pune, Ludhiana, New Delhi, and Udaipur. The company will provide custom coupons for wedding parties and other functions including bachelor/bachelorette parties, dinners, etc.
How to avail the services
The process of signing up for the coupons is fairly simple. If you have a wedding at your home, you need to go to WedMeGood website and buy a specific number of Uber rides of the set denomination. Once you complete the signup process, the company will send the promo code exclusively for your friends and family. Uber said that the bride and groom could also opt for custom promo codes based on their or the host names or their wedding hashtag which company will send to the customer in 3 working days.
Uber India’s Delhi & NCR General Manager Prabhjeet Singh’s statement was also quoted in the press release issued by the company. He said UberWeddings would provide hassle free cashless promo codes for the families inside the city boundaries. No matter you need a ride to pick up the dresses or travel from one location to another, Uber will be there to serve you.
The services that Uber has announced to provide are new for Indian customers. However, it is already available Washington DC, San Francisco, New York, Boston, and LA as well. Weddings are expensive matter, and Taxis are quite common to hire during weddings. With the new feature for Indian customers, Uber has opened new doors for more customers.
Uber’s association with a well-known wedding planner website will also be a big benefit for the company. WedMeGood gets a lot of queries during the wedding season. Such association will definitely catch the eyes in no time. Uber has provided a lot of offers for the customers in the past as well.
The recent Demonetization has caused a real struggle for the families that have weddings in their homes. Most of the service providers have increased their prices as they have to maintain their books properly. Saving even a small amount of traveling needs will be a big benefit for the families.